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Relationship marketing dynamics and customer loyalty in higher education sector

In response to the challenges facing higher educational institutions, including declining public funding, globalization and stiff competition, this study aims to fill Literature gaps by proposing and validating a customer loyalty model based on relationship marketing for the higher education sector....

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書誌詳細
第一著者:	Mujtaba, Abu Bakar Muhammad
フォーマット:	学位論文
言語:	English English
出版事項:	2015
主題:	HF5415.33 Consumer Behavior. LB2300 Higher Education
オンライン･アクセス:	http://etd.uum.edu.my/5437/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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