How loyal are you? Factors influencing consumer brand loyalty
Hand phone have become a necessity in human life. This is due to technological advances that allow people to communicate with each other anywhere and at any time. The variety of hand phone in the market directly contributes to the increase in the competition among the marketers to attract and ensure...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Online Access: | https://etd.uum.edu.my/4074/1/s813385.pdf https://etd.uum.edu.my/4074/2/s813385_abstract.pdf https://etd.uum.edu.my/4074/ |
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