The study of encounter service quality among Malaysian' online retailers towards customer loyalty
This study aims to examine whether service quality influences customer loyalty. There are five variables used in this study which are efficiency, requirement fulfilment, recovery, privacy, and safety of delivery as independent variables while customer loyalty is a dependent variable. This study used...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9959/1/depositpermission_s826842.pdf https://etd.uum.edu.my/9959/2/s826842_01.pdf https://etd.uum.edu.my/9959/ |
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