The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector
This research explores the impact of relationship marketing on customer loyalty in banking context. A survey of students of Universiti Utara Malaysia (UUM) and employees of Permintex Industries Sdn. Bhd was conducted to determine the significance and influence of the underpinnings of the relationshi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://etd.uum.edu.my/2035/1/Nor_Aza_Maulad_Musa.pdf http://etd.uum.edu.my/2035/2/1.Nor_Aza_Maulad_Musa.pdf http://etd.uum.edu.my/2035/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|