Customer perceived benefits and customer citizenship behaviour in Pakistan airline industry : Mediating role of relationship quality and moderating role of conspicuous consumption
Research on customer citizenship behavior has received less attention in the airline industry, and studies investigating the importance of customer citizenship behavior are lacking. This study investigates the influence of (i) relationship quality on customer citizenship behavior, and (ii) customer...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11535/2/s903580_01.pdf https://etd.uum.edu.my/11535/3/s903580_02.pdf https://etd.uum.edu.my/11535/ |
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