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Consumer acceptance towards innovation in Malay traditional food

The study examines consumer acceptance toward innovation in Malay traditional food and to find out the relationship between attitude, perceived authenticity, and perception of consumer acceptance. A survey was conducted using questionnaires, involving 384 respondents who consume Malay traditional fo...

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Bibliographic Details
Main Authors: Cerlina Sali, Mohammad Yunus Mohd Noor Azni, Najwa Che Supian, Nasirahtul Akmar Kamarudin
Format: Undergraduate Final Project Report
Language:English
Published: 2022
Online Access:http://discol.umk.edu.my/id/eprint/11495/1/H11%20PPTA%20II%20REPORT%20.pdf
http://discol.umk.edu.my/id/eprint/11495/
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