Consumer acceptance towards innovation in Malay traditional food
The study examines consumer acceptance toward innovation in Malay traditional food and to find out the relationship between attitude, perceived authenticity, and perception of consumer acceptance. A survey was conducted using questionnaires, involving 384 respondents who consume Malay traditional fo...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2022
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| Online Access: | http://discol.umk.edu.my/id/eprint/11495/1/H11%20PPTA%20II%20REPORT%20.pdf http://discol.umk.edu.my/id/eprint/11495/ |
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