Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis
This study examined purchase intention of environment-friendly product by investigating the interrelationships between the consumers' environment responsibility feeling, values, knowledge toward environment-friendly product. The results showed that, consumers' environment responsibility fe...
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| Format: | Student Project |
| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72074/1/72074.pdf https://ir.uitm.edu.my/id/eprint/72074/ |
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