A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang
Rice has remained the staple food in the daily meals of Malaysian household. Every year Malaysians consume 1.8 million metric tons of rice on average. Warr.et al (2008) reported that national requirement for rice has declined around 15% from 1995 to 2005 in Malaysia despite of the increase in popula...
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/103719/1/103719.pdf https://ir.uitm.edu.my/id/eprint/103719/ |
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