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Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis

This study examined purchase intention of environment-friendly product by investigating the interrelationships between the consumers' environment responsibility feeling, values, knowledge toward environment-friendly product. The results showed that, consumers' environment responsibility fe...

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Main Author: Aliamis, Annypriscillia
Format: Student Project
Language:English
Published: 2014
Subjects:
H Social Sciences (General)
Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/72074/1/72074.pdf
https://ir.uitm.edu.my/id/eprint/72074/
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id my.uitm.ir.72074
record_format eprints
spelling my.uitm.ir.720742022-12-27T03:04:05Z https://ir.uitm.edu.my/id/eprint/72074/ Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis Aliamis, Annypriscillia H Social Sciences (General) Business ethics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study examined purchase intention of environment-friendly product by investigating the interrelationships between the consumers' environment responsibility feeling, values, knowledge toward environment-friendly product. The results showed that, consumers' environment responsibility feeling, values and knowledge have significant influence on consumer's purchasing environmentally product. Therefore, it will affect purchase intention. We have used a quantitative approach in our collection data. This study managed to send out the questionnaire to all consumers especially in Sepanggar area. The results of the findings are concluding in the end of the research paper. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72074/1/72074.pdf Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle H Social Sciences (General)
Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Aliamis, Annypriscillia
Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis
description This study examined purchase intention of environment-friendly product by investigating the interrelationships between the consumers' environment responsibility feeling, values, knowledge toward environment-friendly product. The results showed that, consumers' environment responsibility feeling, values and knowledge have significant influence on consumer's purchasing environmentally product. Therefore, it will affect purchase intention. We have used a quantitative approach in our collection data. This study managed to send out the questionnaire to all consumers especially in Sepanggar area. The results of the findings are concluding in the end of the research paper.
format Student Project
author Aliamis, Annypriscillia
author_facet Aliamis, Annypriscillia
author_sort Aliamis, Annypriscillia
title Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis
title_short Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis
title_full Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis
title_fullStr Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis
title_full_unstemmed Green marketing : consumer's purchase intention of environmental friendly product / Annypriscillia Aliamis
title_sort green marketing : consumer's purchase intention of environmental friendly product / annypriscillia aliamis
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/72074/1/72074.pdf
https://ir.uitm.edu.my/id/eprint/72074/
_version_ 1753791926944923648
score 13.211869

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