The effect of consumer awareness on food packaging labelling towards purchase intention in Kuala Terengganu / Nur Syafika Najwa Hamsidin and Siti Norashikin Zulkefli

This research proposal is to investigate the consumer awareness on food packaging labelling towards purchase intention in Kuala Terengganu. The purpose of the food packaging labelling study is to emphasize and solve Malaysia's problem, such as the obesity pandemic, leading to more severe illnes...

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Bibliographic Details
Main Authors: Hamsidin, Nur Syafika Najwa, Zulkefli, Siti Norashikin
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/100053/1/100053.pdf
https://ir.uitm.edu.my/id/eprint/100053/
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