Influence of celebrity endorsement towards consumer purchase intention: a case study of Jakel Trading Sdn Bhd (Segamat, Johor) / Fattematu Addella Nafis
Celebrity endorsement is one of marketing strategy to help appeal brand to new consumer. The involvements of celebrities or well-known person represent their image and promise of their brands. Celebrity endorsement has considerable influence in sales when promoting a product and brand. In addition,...
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| Format: | Student Project |
| Language: | English |
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2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/86462/1/86462.pdf https://ir.uitm.edu.my/id/eprint/86462/ |
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