Consumer interaction behavior, interaction expectation, trust and purchase intention : An empirical study on social media consumer / Hafiedah Afiqah Ishak
Malaysia has been nominated as one of the highest internet users in the world. The use of social media create changes of the consumers way of thinking through emotions, needs, wants and demands that can influence the purchase intention. This research is to to explore a study on the relationship betw...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/43538/1/43538.pdf http://ir.uitm.edu.my/id/eprint/43538/ |
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