Investigating the impact of social media imagesâ�� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

Tourism organizations use social media to promote their destinations and attract new customers. However, there is a challenge in how tourism organizations can choose or create social media images to successfully attract consumers' attention, induce their engagement with the destination, and mot...

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書誌詳細
主要な著者:	Abbasi, A.Z., Tsiotsou, R.H., Hussain, K., Rather, R.A., Ting, D.H.
フォーマット:	論文
出版事項:	Elsevier Ltd 2023
オンライン･アクセス:	http://scholars.utp.edu.my/id/eprint/34117/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144461922&doi=10.1016%2fj.jretconser.2022.103231&partnerID=40&md5=d1e369eca464f2de60c8277be00965b0
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