Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new customers. However, there is a challenge in how tourism organizations can choose or create social media images to successfully attract consumers' attention, induce their engagement with the destination, and mot...
保存先:
| 主要な著者: | , , , , |
|---|---|
| フォーマット: | 論文 |
| 出版事項: |
Elsevier Ltd
2023
|
| オンライン･アクセス: | http://scholars.utp.edu.my/id/eprint/34117/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144461922&doi=10.1016%2fj.jretconser.2022.103231&partnerID=40&md5=d1e369eca464f2de60c8277be00965b0 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|