Impact of Electronic Word-of-Mouth (eWOM) on travellers’ green hotel booking intentions and policymaking
Nowadays, electronic word-of-mouth (eWOM) has become the primary source of tourism-related information. Travelers are increasingly seeking additional information provided in eWOM platforms to minimize the complexity and insecurity involved in making a purchase decision. However, there still is a lac...
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| Format: | Article |
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Iranian Research Institute for Scientific Information and Documentation
2022
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| Online Access: | http://eprints.um.edu.my/44143/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169681341&doi=10.35050%2fJIPM010.2022.043&partnerID=40&md5=0ce8f34e7e5a59b2ab1a85f284e95114 |
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