An empirical validation of consumer video game engagement: A playful-consumption experience approach
This study proposes and validates a conceptual model for predicting consumer video game engagement, comprising cognitive, affective, and behavioural engagement originating from the imaginal, emotional, and sensory playful-consumption experience. To validate the conceptual model, data were collected...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
2019
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058674141&doi=10.1016%2fj.entcom.2018.12.002&partnerID=40&md5=a8f87e1907daa28424d38af5a235085f http://eprints.utp.edu.my/22123/ |
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