What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia
The judgment of consumers conveyed over the internet plays a vital role in the consumer decision making process. Hence, the appearance of electronic word of mouth (eWOM) has become one of the most effective marketing techniques in the 21st century. This research was aiming to determine the predi...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science & Engineering Research Support Society
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/83125/7/83125%20WHAT%20IMPACT%20CONSUMERS%E2%80%99.pdf http://irep.iium.edu.my/83125/ http://sersc.org/journals/index.php/IJAST/article/view/13052/6685 |
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