The Role Perceived Customer Value, Relational Norms, and Switching Costs in Determining Islamic Banking Customes' Loyalty in Dual Banking Environment Settings (S/O 12698)
The robust growth of Islamic banking alongside conventional banking in Malaysia has provided consumers with greater choices of financial products and services. In Malaysia’s dual-window banking system, a conventional bank is allowed to offer both Islamic and conventional banking products under the s...
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| Main Authors: | , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31503/1/12698.pdf https://repo.uum.edu.my/id/eprint/31503/ |
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