Drivers of customer loyalty towards Islamic subsidiary banks in the Northern States of peninsular Malaysia
It is undeniable that customer loyalty contributes to the sustainability and success of the banking industry. With the intense competition in the industry, banks are now trying to retain their customers with the aim to increase their revenues. As there are disagreements among the variables that in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publishing Corporation Inc.
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26623/1/IJET%207%204.1%202018%20128%20133.pdf http://repo.uum.edu.my/26623/ http://doi.org/10.14419/ijet.v7i4.1.28240 |
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