The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction

Customer loyalty has become an issue of much concern due to cut-throat competition within the retail landscape. It has become vital to undertake a study for the purpose of attaining a clear comprehension about the factors accountable for developing customer loyalty. Thus, this study was carried...

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Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Maulan, Suharni, Abdullah, Kalthom
Format: Article
Language:English
Published: International ResearchAssociation for Talent Development and Excellence ((IRATDE) 2020
Subjects:
Online Access:http://irep.iium.edu.my/83137/1/83137_The%20effect%20of%20multidimensional%20perceived%20value.pdf
http://irep.iium.edu.my/83137/
https://www.iratde.com/index.php/jtde/article/view/558
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