Antecedents of customer loyalty in private commercial banks of Bangladesh
Abstract Bangladesh’s economy being a small one is home to a huge number of private commercial banks offering homogenous products giving rise to fierce competition within the industry. Gaining substantial customer loyalty can help bank companies survive the competition in the industry. This study tr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/115433/7/115433_%20Antecedents%20of%20customer.pdf http://irep.iium.edu.my/115433/ https://www.ijirp.com/ https://doi.org/10.51430/IJIRP.2024.49.003 |
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