Factors influencing competitive pricing for airlines in Malaysia
The purpose of this study is to determine the factors that influenced competitive pricing for airlines in Malaysia. A particular route, Kuala Lumpur to Singapore has been selected as the case study whilst observing a comparison of competitive pricing between full service and low cost carriers. This...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91836/1/SuhairahAbdulMutalib2020_FactorsInfluencingCompetitivePricing.pdf http://eprints.utm.my/id/eprint/91836/ http://dx.doi.org/10.6007/IJARBSS/v10-i4/7110 |
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