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Factors influencing competitive pricing for airlines in Malaysia

The purpose of this study is to determine the factors that influenced competitive pricing for airlines in Malaysia. A particular route, Kuala Lumpur to Singapore has been selected as the case study whilst observing a comparison of competitive pricing between full service and low cost carriers. This...

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Bibliographic Details
Main Authors: Abdul Mutalib, Suhairah, Hashim, Zaiful Hasmi, Yus Kelana, Beni Widarman, Sentosa, Ilham, Othman, Rafidah, Ho, Theresa C. F., Teo, Poh Chuin
Format: Article
Language:English
Published: HRMARS 2020
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/91836/1/SuhairahAbdulMutalib2020_FactorsInfluencingCompetitivePricing.pdf
http://eprints.utm.my/id/eprint/91836/
http://dx.doi.org/10.6007/IJARBSS/v10-i4/7110
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http://eprints.utm.my/id/eprint/91836/1/SuhairahAbdulMutalib2020_FactorsInfluencingCompetitivePricing.pdf
http://eprints.utm.my/id/eprint/91836/
http://dx.doi.org/10.6007/IJARBSS/v10-i4/7110

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