Action research on online business performance of a Chinese sport equipment company: A conceptual paper
This conceptual paper proposes an action research project focuses on improving Company S online business performance, with the primary objectives of increasing online sales and improving customer satisfaction. Aim to identify critical aspects of e-commerce and feasible online marketing strategies th...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/98911/ http://dx.doi.org/10.1109/DASA54658.2022.9764964 |
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