Factors Influencing Consumer Purchase Intention on Malaysian Cuisine among Urbanites in Chengdu City
The purpose of this research is to investigate factors that influence consumer purchase intention on Malaysian cuisine among urbanites in ChengDu, China. ChengDu is one of the biggest cities located at the South West of China and well-known of its local spicy cuisine. To date, there is no study cond...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87521/ http://www.dx.doi.org/ 10.37200/IJPR/V24I7/PR270713 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|