Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
Purpose: Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/75410/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029351675&doi=10.1108%2fAPJML-09-2016-0169&partnerID=40&md5=883f494178cd403daaf50e6e847a95fb |
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