Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporati...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
World Business Institute, Australia
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/271/ http://www.jbprpapers.com/ |
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