Urban Malaysian Consumer's Purchase Intention on Eroticism in Fashion Advertisements
Many researchers had tried to answer the question “Does Sex Sell?”, as for this research, “Does Sex Sell in a multicultural environment?” will be answered. Implementing sex appeal or erotic appeal is straightforward in a single culture environment. Malaysia (Klang Valley) being a multicultural envi...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/780/1/Urban%20Malaysian%20Consumer%27s%20Purchase%20Intention%20on%20Eroticism%20in%20Fashion%20Advertisements.pdf http://ur.aeu.edu.my/780/2/Urban%20Malaysian%20Consumer%27s%20Purchase%20Intention%20on%20Eroticism%20in%20Fashion%20Advertisements-1-24.pdf http://ur.aeu.edu.my/780/ https://online.fliphtml5.com/sppgg/qkng/?1597216512542 |
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http://ur.aeu.edu.my/780/1/Urban%20Malaysian%20Consumer%27s%20Purchase%20Intention%20on%20Eroticism%20in%20Fashion%20Advertisements.pdfhttp://ur.aeu.edu.my/780/2/Urban%20Malaysian%20Consumer%27s%20Purchase%20Intention%20on%20Eroticism%20in%20Fashion%20Advertisements-1-24.pdf
http://ur.aeu.edu.my/780/
https://online.fliphtml5.com/sppgg/qkng/?1597216512542