Factors influencing customer purchase intention towards halal logo on food packaging in Melaka
This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
President University
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/26674/2/JOURNAL%20INDONESIA.PDF http://eprints.utem.edu.my/id/eprint/26674/ http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3376/930 http://dx.doi.org/10.33021/ideas.v1i1.3376 |
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