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Factors influencing customer purchase intention towards halal logo on food packaging in Melaka

This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective...

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Main Authors: Mohtar, Siti Hajar, Abdul Hamid, Mohd Syaiful Rizal, Mohamad Toha, Maukar, Anastasia Lidya
Format: Article
Language:English
Published: President University 2021
Online Access:http://eprints.utem.edu.my/id/eprint/26674/2/JOURNAL%20INDONESIA.PDF
http://eprints.utem.edu.my/id/eprint/26674/
http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3376/930
http://dx.doi.org/10.33021/ideas.v1i1.3376
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spelling my.utem.eprints.266742024-04-02T16:13:16Z http://eprints.utem.edu.my/id/eprint/26674/ Factors influencing customer purchase intention towards halal logo on food packaging in Melaka Mohtar, Siti Hajar Abdul Hamid, Mohd Syaiful Rizal Mohamad Toha Maukar, Anastasia Lidya This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective norm and perceived behavioural control. Questionnaires were distributed to the 170 Muslims respondent which randomly selected in shopping complex or supermarket area in Melaka City. The data was analysed using statistical package, descriptive analysis, Pearson correlation and multiple regression analysis were applied in this research in order to identify relationship and the most important factors. The results indicated that attitude, subjective norm and perceived behavioural control have positive relationship to intention on purchasing food packaging with halal logo. The most important factor that influence consumer purchase intention towards halal logo was attitude and subjective norm. President University 2021 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/26674/2/JOURNAL%20INDONESIA.PDF Mohtar, Siti Hajar and Abdul Hamid, Mohd Syaiful Rizal and Mohamad Toha and Maukar, Anastasia Lidya (2021) Factors influencing customer purchase intention towards halal logo on food packaging in Melaka. IDEAS: Journal of Management and Technology, 1 (1). pp. 24-37. ISSN 2808-1803 http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3376/930 http://dx.doi.org/10.33021/ideas.v1i1.3376
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective norm and perceived behavioural control. Questionnaires were distributed to the 170 Muslims respondent which randomly selected in shopping complex or supermarket area in Melaka City. The data was analysed using statistical package, descriptive analysis, Pearson correlation and multiple regression analysis were applied in this research in order to identify relationship and the most important factors. The results indicated that attitude, subjective norm and perceived behavioural control have positive relationship to intention on purchasing food packaging with halal logo. The most important factor that influence consumer purchase intention towards halal logo was attitude and subjective norm.
format Article
author Mohtar, Siti Hajar
Abdul Hamid, Mohd Syaiful Rizal
Mohamad Toha
Maukar, Anastasia Lidya
spellingShingle Mohtar, Siti Hajar
Abdul Hamid, Mohd Syaiful Rizal
Mohamad Toha
Maukar, Anastasia Lidya
Factors influencing customer purchase intention towards halal logo on food packaging in Melaka
author_facet Mohtar, Siti Hajar
Abdul Hamid, Mohd Syaiful Rizal
Mohamad Toha
Maukar, Anastasia Lidya
author_sort Mohtar, Siti Hajar
title Factors influencing customer purchase intention towards halal logo on food packaging in Melaka
title_short Factors influencing customer purchase intention towards halal logo on food packaging in Melaka
title_full Factors influencing customer purchase intention towards halal logo on food packaging in Melaka
title_fullStr Factors influencing customer purchase intention towards halal logo on food packaging in Melaka
title_full_unstemmed Factors influencing customer purchase intention towards halal logo on food packaging in Melaka
title_sort factors influencing customer purchase intention towards halal logo on food packaging in melaka
publisher President University
publishDate 2021
url http://eprints.utem.edu.my/id/eprint/26674/2/JOURNAL%20INDONESIA.PDF
http://eprints.utem.edu.my/id/eprint/26674/
http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3376/930
http://dx.doi.org/10.33021/ideas.v1i1.3376
_version_ 1797928489023700992
score 13.211869

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