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Factors influencing customer purchase intention towards halal logo on food packaging in Melaka

This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective...

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Bibliographic Details
Main Authors: Mohtar, Siti Hajar, Abdul Hamid, Mohd Syaiful Rizal, Mohamad Toha, Maukar, Anastasia Lidya
Format: Article
Language:English
Published: President University 2021
Online Access:http://eprints.utem.edu.my/id/eprint/26674/2/JOURNAL%20INDONESIA.PDF
http://eprints.utem.edu.my/id/eprint/26674/
http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3376/930
http://dx.doi.org/10.33021/ideas.v1i1.3376
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http://eprints.utem.edu.my/id/eprint/26674/2/JOURNAL%20INDONESIA.PDF
http://eprints.utem.edu.my/id/eprint/26674/
http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3376/930
http://dx.doi.org/10.33021/ideas.v1i1.3376

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