The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf http://eprints.usm.my/23994/ |
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