Intention to purchase halal cosmetic products
The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, subj...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9263/1/s814482_01.pdf https://etd.uum.edu.my/9263/2/s814482_02.pdf https://etd.uum.edu.my/9263/3/s814482_references.docx https://etd.uum.edu.my/9263/ |
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