Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
National Higher Education Research Institute, Universiti Sains Malaysia
2016
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/34169/1/003.pdf http://eprints.usm.my/34169/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|