Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
National Higher Education Research Institute, Universiti Sains Malaysia
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/34169/1/003.pdf http://eprints.usm.my/34169/ |
| الوسوم: |
إضافة وسم
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