Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
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| Language: | English |
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National Higher Education Research Institute (IPPTN)
2016
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| Online Access: | http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf http://ir.unimas.my/id/eprint/42206/ |
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