The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
The implications of social media influencers (SMI) are more important than ever, specifically considering online purchasing has become a trend, more so as a result of the COVID-19 pandemic. In this respect, brands must employ social media influencers to attract customers, and who needs be more creat...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor's University
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109540/1/SEARCH-2023-P1-15-ICMS2021.pdf http://psasir.upm.edu.my/id/eprint/109540/ https://fslmjournals.taylors.edu.my/the-influence-of-social-media-influencer-smi-and-socialinfluence-on-purchase-intention-among-young-consumers/ |
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