The influence of Electronic Word of Mouth in social media on consumers’ purchasing intentions in Jordan
The emergence of Social Media has provided an electronic word of mouth (eWOM) with a new perspective by allowing users to share their opinions and experiences about products or services with familiar people who they know already such as acquaintances and friends. This new way of eWOM is likely to ha...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elementary Education Online
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97568/1/NormalMatJusoh2021_TheInfluenceofElectronicWordofMouth.pdf http://eprints.utm.my/id/eprint/97568/ https://www.ilkogretim-online.org/?mno=56703 |
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