Cover Image

The influence of social media influencer (SMI) and social influence on purchase intention among young consumers

The implications of social media influencers (SMI) are more important than ever, specifically considering online purchasing has become a trend, more so as a result of the COVID-19 pandemic. In this respect, brands must employ social media influencers to attract customers, and who needs be more creat...

Full description

Saved in:
Bibliographic Details
Main Authors: Salehhuddin Sharipudin, Mohamad-Noor, Abdullah, Noor Aziah, Kai, Wan Foo, Hassim, Nurzihan
Format: Article
Language:English
Published: Taylor's University 2023
Online Access:http://psasir.upm.edu.my/id/eprint/109540/1/SEARCH-2023-P1-15-ICMS2021.pdf
http://psasir.upm.edu.my/id/eprint/109540/
https://fslmjournals.taylors.edu.my/the-influence-of-social-media-influencer-smi-and-socialinfluence-on-purchase-intention-among-young-consumers/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.109540
record_format eprints
spelling my.upm.eprints.1095402024-12-17T03:11:22Z http://psasir.upm.edu.my/id/eprint/109540/ The influence of social media influencer (SMI) and social influence on purchase intention among young consumers Salehhuddin Sharipudin, Mohamad-Noor Abdullah, Noor Aziah Kai, Wan Foo Hassim, Nurzihan The implications of social media influencers (SMI) are more important than ever, specifically considering online purchasing has become a trend, more so as a result of the COVID-19 pandemic. In this respect, brands must employ social media influencers to attract customers, and who needs be more creative than traditional advertisers in generating purchase intent. In this context, our study employed the TEARS model (i.e. trustworthiness, expertise, attractiveness, respect, similarity) and the social influence theory to understand the predictors of consumer purchase intention. Our study aimed to examine: (1) the characteristics of social media influencers (i.e. trustworthiness, expertise, attractiveness, respect, similarity) as predictors of intention to purchase, and (2) the relationship between social influence and purchase intention among Gen Z. A total of 605 useable responses were collected. The study findings suggest that the four dimensions of the TEARS Model were established as predictors for purchase intention among Gen Z consumers with the exception of “Respect”. Besides, informational and normative influence were significant predictors of purchase intention. The study adds to the growing body on SMI impact by revealing the elements that influence Gen Z’s purchase intention. Our findings also shed further light on the understanding of the social influence theory and TEARS Model in a collectivist culture, particularly in the SMI context. Taylor's University 2023-12-07 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/109540/1/SEARCH-2023-P1-15-ICMS2021.pdf Salehhuddin Sharipudin, Mohamad-Noor and Abdullah, Noor Aziah and Kai, Wan Foo and Hassim, Nurzihan (2023) The influence of social media influencer (SMI) and social influence on purchase intention among young consumers. Search - Journal of Media and Communication Research. pp. 1-13. ISSN 2672-7080 https://fslmjournals.taylors.edu.my/the-influence-of-social-media-influencer-smi-and-socialinfluence-on-purchase-intention-among-young-consumers/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The implications of social media influencers (SMI) are more important than ever, specifically considering online purchasing has become a trend, more so as a result of the COVID-19 pandemic. In this respect, brands must employ social media influencers to attract customers, and who needs be more creative than traditional advertisers in generating purchase intent. In this context, our study employed the TEARS model (i.e. trustworthiness, expertise, attractiveness, respect, similarity) and the social influence theory to understand the predictors of consumer purchase intention. Our study aimed to examine: (1) the characteristics of social media influencers (i.e. trustworthiness, expertise, attractiveness, respect, similarity) as predictors of intention to purchase, and (2) the relationship between social influence and purchase intention among Gen Z. A total of 605 useable responses were collected. The study findings suggest that the four dimensions of the TEARS Model were established as predictors for purchase intention among Gen Z consumers with the exception of “Respect”. Besides, informational and normative influence were significant predictors of purchase intention. The study adds to the growing body on SMI impact by revealing the elements that influence Gen Z’s purchase intention. Our findings also shed further light on the understanding of the social influence theory and TEARS Model in a collectivist culture, particularly in the SMI context.
format Article
author Salehhuddin Sharipudin, Mohamad-Noor
Abdullah, Noor Aziah
Kai, Wan Foo
Hassim, Nurzihan
spellingShingle Salehhuddin Sharipudin, Mohamad-Noor
Abdullah, Noor Aziah
Kai, Wan Foo
Hassim, Nurzihan
The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
author_facet Salehhuddin Sharipudin, Mohamad-Noor
Abdullah, Noor Aziah
Kai, Wan Foo
Hassim, Nurzihan
author_sort Salehhuddin Sharipudin, Mohamad-Noor
title The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
title_short The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
title_full The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
title_fullStr The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
title_full_unstemmed The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
title_sort influence of social media influencer (smi) and social influence on purchase intention among young consumers
publisher Taylor's University
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/109540/1/SEARCH-2023-P1-15-ICMS2021.pdf
http://psasir.upm.edu.my/id/eprint/109540/
https://fslmjournals.taylors.edu.my/the-influence-of-social-media-influencer-smi-and-socialinfluence-on-purchase-intention-among-young-consumers/
_version_ 1818835929183289344
score 13.223943

Similar Items