The Impact of Social Media Influencers Towards Consumers’ Attitude
The rapid evolution of marketing trends is closely tied to the increasing use of social media, driven by advancements in technology and the preferences of the younger generation. Brands are increasingly leveraging the influence of social media personalities as endorsers, making social media influ...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INTI International University
2024
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2115/1/jobss2024_33.pdf http://eprints.intimal.edu.my/2115/2/654 http://eprints.intimal.edu.my/2115/ http://ipublishing.intimal.edu.my/jobss.html |
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