The influence of social media towards purchase intention among UMK Pengkalan Chepa students.
Social media marketing offering businesses an interactive platform to interact with consumers in building the brands, and loyalty that beyond what traditional methods can offer in the past. Various studies have been conducted on the purchase intention but none of the factors which can potentially in...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2020
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| Online Access: | http://discol.umk.edu.my/id/eprint/10042/1/Wan%20Nursyazwani%20bt%20Dato%E2%80%99Wan%20Adzlan.pdf http://discol.umk.edu.my/id/eprint/10042/ |
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