Predictors of Attitude towards Advertisements among Urban Consumers in Malaysia
The purpose of the present study is to understand how Malaysian consumers respond in terms of attitude to advertisement to advertisements using sexual content or nudity. Past studies drew mixed results in terms of favourable and unfavourable response to attitude to advertisement, gender and culture...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1128/1/Rajesh%20Kumar.pdf http://ur.aeu.edu.my/1128/2/Rajesh%20Kumar-1-24.pdf http://ur.aeu.edu.my/1128/ https://online.fliphtml5.com/sppgg/ylix/ |
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