The predictors of attitude towards online advertising
With the significant increase of the number of Internet users in Malaysia to 17.5 million users in 2011,online advertisers need to understand the consumers’ attitude towards online advertising better. Thus, the main aim of this research paper is to study the predictors of consumers’ attitude toward...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/133/1/Adeline%20Kok%20%20-%20The%20Predictors%20of%20Attitude%20towards%20Online%20Advertising%20%283%29.pdf http://eprints.sunway.edu.my/133/ |
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