Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement
Mobile phone makers compete for market shares through domination in media advertisements. These include domination of advertisements (Ads) in TV and the internet. However, the abundance and complexity of the competitions of Ads in TV does not guarantee advertising success which can influence consume...
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Dongseo University
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6557/1/0104-01-0017-0002-2%20%20koses%20azaini.pdf http://ir.unimas.my/id/eprint/6557/ http://dx.doi.org/10.14695/KJSOS.2014.17.2.13 |
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