Factors influencing consumers' attitude towards online advertising
Consumers’ attitude is the most important attribute that determines the success of any online advertisement. It is considered as one of the crucial influential indicators of advertising effectiveness which will subsequently influence consumers’ purchase behaviour. The purpose of this study is to inv...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/6413/1/s819764_01.pdf https://etd.uum.edu.my/6413/2/s819764_02.pdf https://etd.uum.edu.my/6413/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|