“It is too precious to be wasted!” Counterfeit branded fashion goods for everyday consumption
Due to the plethora of counterfeit goods in the physical and virtual marketplace, the plummeting demand for genuine fashion goods led to social and economic problems in the fashion goods industry. These dark markets pose the most critical challenge for luxury brand manufacturers in discouraging cons...
Saved in:
Main Authors: | Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2022
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/29938/1/UUM%20IQRC%202022_95_104.pdf https://repo.uum.edu.my/id/eprint/29938/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
“The pursuit of happiness”: pleasure and leisure through counterfeit branded fashion goods consumption
by: Rosely, Nurhidayah, et al.
Published: (2021) -
Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
by: Rosely, Nurhidayah
Published: (2021) -
The role of counterfeit consumption on consumers’ psychological needs satisfaction
by: Rosely, Nurhidayah, et al.
Published: (2022) -
Discovering meaning behind consumer involvement in Counterfeit consumption behaviour
by: Rosely, Nurhidayah, et al.
Published: (2019) -
To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia
by: Ong, Derek Lai Teik *, et al.
Published: (2015)