Consumer behavior and counterfeit purchase in the Tanzanian mainland
The primary focus of the present study is to examine the influence of moral judgement, subjective norm and self-regulatory efficacy in predicting behavioural intention to purchase counterfeit products among Tanzanian consumers. This study also aims to examine the direct relationship between self-...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2016
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18444/1/IPBJ%20%208%201%202016%20%2049-64.pdf http://repo.uum.edu.my/18444/ http://www.oyagsb.uum.edu.my/images/ipbj/IPBL_Vol._8_1_2016/5.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|