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The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of Islamic bank products and their determinants

Islamıc banks have to become customer centric, if they have to remain competitive in the banking system. The banks need to understand factors that influence word of mouth and customer usage intentions towards their products. Studies that has been conducted to investigate customer word of mouth and u...

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書目詳細資料
Main Authors:	Abdul Rahman, Maria, Ramli, Mona Fairuz, Chauhan, Ajay
格式:	Article
語言:	English
出版:	Universiti Teknologi Malaysia 2019
主題:	HG Finance
在線閱讀:	http://repo.uum.edu.my/26624/1/VoA%2015%202%202019%2039%2051%201.pdf http://repo.uum.edu.my/26624/ https://voa.uitm.edu.my/v1/voa-issue/2019-volume-15/issue-2
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