The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of Islamic bank products and their determinants
Islamıc banks have to become customer centric, if they have to remain competitive in the banking system. The banks need to understand factors that influence word of mouth and customer usage intentions towards their products. Studies that has been conducted to investigate customer word of mouth and u...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Malaysia
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26624/1/VoA%2015%202%202019%2039%2051%201.pdf http://repo.uum.edu.my/26624/ https://voa.uitm.edu.my/v1/voa-issue/2019-volume-15/issue-2 |
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